About Eixo (pronounced ay-sho)
Eixo is a strategic design studio. We help product teams surface what gets overlooked, name what gets left unsaid, and solve the right problem for the right customer.
AI makes building easier, but it also adds noise. We help teams stay focused on what matters as ways of working change.
Reframe combines Lean Inception, Google Ventures Design Sprint, and IDEO’s Design Thinking, adapted for product teams working with AI.
The founder
Natalia Arsand brings 18 years of experience across Booking.com, ThoughtWorks, Dell, and startups, spanning B2B, B2C, Design Systems, and Design Operations.
She spent a decade at Booking.com as Senior/Lead Designer and co-founded its Design Operations practice. She works across product, design, engineering, and delivery, helping teams align before expensive decisions are made and tokens are lost.
Natalia was part of ThoughtWorks’ early UX and Lean Inception practices. Her work is still featured in Paulo Caroli’s Lean Inception book and was later used as foundational input for a 2024 peer-reviewed study on AI-augmented product discovery.
Her recorded classes for PM3, Brazil’s largest product management school, are still sold as part of its curriculum today. She has also presented at Product Camp, AgileTrends, and IxDF.
Ready to ship the right thing?
Book a free 30-min call and we’ll explore if there’s a fit.